Early Ad-funded content by Budweiser


Just randomly stumbled across a Temperance website with lots of songs from the Temperance movement of 1905.

http://www.temperancetantrum.com/Under%20the%20Anheuser%20Bush.htm

I particularly liked this song though which seems to have been commissioned by Budweiser –

UNDER THE ANHEUSER BUSH
Talk about the shade of the sheltering palms
Praise the bamboo tree and it’s wide spreading charms
There’s a little bush that grows right here in town
You know it’s name it has won such renown
Often with my sweetheart just after the play
To this little place then my footsteps will stray
If she hesitates when she looks at the sign
Softly I whisper, “Now Sue, don’t decline….”

Rave about the place where you swells go to dine
Picture you and me with our sandwich and stein
Underneath the bush where the good fellows meet
Life seems worth living, our joy is complete
If you’re sad at heart take a trip there tonight
You’ll forget your woe and your eyes will grow bright.
There you’ll surely find me with my sweetheart, Sue.
Come down this evening, I’ll introduce you.

Come, come, come and make eyes with me
Under the Anheuser Bush
Come come drink some Budwise with me
Under the Anheuser Bush
Hear the old German Band
Just let me hold your hand YAH!
Do, do come and have a stein or two
Under the Anheuser Bush!

I bet Budweiser (or any other brewer for that matter)wish that they could still use themes like this in their advertising.

Update – Just found a clip of the original song. http://bestwebs.com/vaudeville/nindex.html – Enjoy

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