Critically panned ad has great success – whaddyaknow?


So I’ve been meaning to write this post for a while and a piece of new news today prompted me to get my thoughts down.

Hopefully you’ve seen this ad from Greenpeace

It’s a pretty graphic, and fairly clumsily made ad to highlight the fact that Nestle uses palm oil in its chocolate that is produced by companies that are destroying the last habitat of orangutangs to get it.

In a word, it’s pretty gross and initially I agreed with the assessment that I read in Campaign that said it was too clumsy, too long and too unpleasant.

But then a funny thing happened, advertising actually worked on me. I quite like Kit Kats, but everytime I went to buy one at my local newsagent, I had an image of biting into Orangutans fingers. Not only that, but every time I saw a Kit Kat ad (and the latest world cup ones are emphasising the “fingers” parallel which is particularly unfortunate) I was reminded of the image of the orangutan fingers. I haven’t had a Kit Kat since I saw it.

I have fairly strong attitudes towards conservation, particularly with regards to protecting endangered primates, but I’m no activist, so it was strange that I then went and signed the petition on the Greenpeace website and forwarded it to a number of my friends. I believe that

I was really pleased today to see that Nestle have now completely changed their policy see here

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