So for a while now I’ve started to feel uneasy about my sense of loyalty to Google as a brand.
Part of my anti-Apple stance has involved singing the praises of all things Google – particularly Android in that it represents the inverse of everything that annoys me about Apple. However, I started to worry that maybe I was just turning into a Google version of the crazy Apple fan-boys, the people like my wife’s colleague who was on the waiting list for both the iPad and the iPhone 4 before he even knew what they did. That’s £1000 of cash outlay before he even knew why or how he would use them!
In truth I marvel at Apple’s ability to continually demonstrate the triumph of marketing over matter, but it does wind me up too. What I don’t want to do is become exactly the same as those Apple fanboys in trying to be different from them: to blindly support Google initiatives such as the brilliant Google Navigator just because it is brilliant and better than the competition and FREE!
So damn google then for this absolutely brilliant video and making me fall in love with Google again. In very simplistic terms it is just a demonstration video of how fast google chrome is, very rational, very clear. But it is delivered in such an engaging and spectacular way as to just grab me on an emotional level. It appealed to the 10 year old boy in me who used to wonder how many stairs he could jump down in a single leap, the same 10 year old who would dam the local stream and blow it up with fireworks. I love this video. Watch and enjoy