I’ve seen a few different demonstrations of the 3D Projection mapping technology, but I’ve yet to see a brand get a handle on how to use something like this for communications.
To be honest I haven’t seen a compelling brand led projection since FHM put Gail Porter’s bum on the houses of parliament. (Happy memories)
Someone somewhere must be able to think of a way to use this on a scalable level. What about a special build poster site that has a vinyl moulding on the front which can be projected onto and animated? That could then eliminate the need to find specific buildings and create bespoke projections, it could be rolled out on a nationwide level with just one piece of content.