I’ve been a fan of videogames since I was about 7 years old when my Dad bought a ZX Spectrum, and things have come a long way since then. One thing that never really seemed to come on though was the way that these products were marketed. In the mid 90s the industry seemed to settle on a fairly formulaic PR plus trailer model that reflected the movie industry and since then they have pretty much stuck with that.
However, since then, many games have become huge brand franchises in incredibly competitive market places, but for the most part their marketing strategies were still very similar.
In this post on The Drum http://www.thedrum.com/opinion/2015/09/15/video-game-advertising-coming-age-moving-trailers-proper-brand-ads I discuss how two recent advertising campaigns give me hope that maybe this model is being broken and that videogames are entering the world of grown-up long term brand marketing.