Is this product placement or branded content? When the product becomes the star of the show.


As both a distributor and creator of brilliant content, a world renowned consumer electronics company and a media platform developer, Sony is in a unique position to create a self sustaining marketing ecosystem.

In this post on The Drum,  (http://www.thedrum.com/opinion/2015/11/05/ultimate-branded-content-hotel-transylvania-2s-surprise-star) I discuss a recent example of Sony doing just this in Hotel Transylvania 2 and what it might mean for their brand strategy moving forwards and whether there implications for branded content in general.

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