electricginger is also known as Dan Plant and is Real Time Planning Director at media agency MEC in the UK. He’s a bit of a geek, and loves popular culture and spending time understanding how people connect to each other and brands. He believes that technology IS media and that anyone in our industry who tries to ignore it is crazy.
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electricginger's media musings 
Hi Dan, just stumbled upon your comment to recent post on Martin Weigel’s blog. Brilliant example of applied logics. Now I have one more blog to read. Best, Rosario
Thanks Rosario, I do like a bit of applied logic!